A hands-on senior executive, I have led the marketing and communications at world-leading Israeli technology companies including Matomy, ironSource, and Safecharge. My expertise ranges from branding to B2B marketing to corporate communications, specifically:
- Branding of multiple companies and platforms separately and under a unifying parent brand
- Effective B2B digital campaigns
- Content marketing
- PR and reputation management
- Event marketing
- Employer branding
Clients have included Anders Electronics, Gitam Porter Novelli, GKH, In Other Words, Israel Ministry of Trade, Industry and Labor (with Gitam), Kampyle, MyThings, Payoneer, Racana, Viola Group and more.
a little more about me…
Originally from New York, I moved to Israel early in my career and worked on both the client and agency sides of PR (Gitam/Porter Novelli) and advertising (Gitam/BBDO). I then led the marketing at a number of successful companies as the internal VP or outsourced marketing director. Clients have included internet, hi-tech, legal services, defence and security, electronics, software, finance, fast-moving-packaged-goods, and investment companies. I earned a BA in creative writing from The Johns Hopkins University in the United States and an MBA in strategy from Tel Aviv University.